Your domain name is your address on the Internet. Web hosting includes email services so that people can send you email on your domain name.
Just like a company’s name or logo, a domain name has marketing value when customers can easily remember and associate it with the organization.
For small businesses hoping to establish a presence on the World Wide Web, choosing an Internet domain name is nearly as important as choosing a company name. The name must fit the firm’s overall marketing strategy and convey a positive message to potential customers.
Business owners and organizations must make sure that the domain names they choose are not overly long and avoid unconventional spellings that may be difficult for people to remember. Since doing business on the Internet immediately exposes companies to international markets, it is also important to be careful of trademark infringement issues and cultural problems in other languages.
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